September 2025 marks an important milestone for all Fassi Group entities in France: the arrival of a new graphic identity! ✨
Under the leadership of Fassi Italy, a complete overhaul of logos and colors has been launched.
The goal: to establish a common guideline that highlights both the expertise of each company and the Group’s ambition for growth.
A modern, assertive identity
This new charter draws inspiration from Fassi’s strong heritage, which has been recognized around the world for many years.
Based on the historic logo and its iconic red color, the shapes and letters have been redesigned to give it a modern touch.
Each individual logo has been revamped to emphasize its affiliation with the Group, while retaining the name specific to each entity. This is a way of preserving the DNA and expertise of each entity, while asserting a more coherent and stronger image for the Fassi Group as a whole.
The iconic “A,” a symbol that unites us all
The new logos all feature a distinctive symbol: the iconic “A.”
More than just a graphic detail, it is the common thread running through this new identity and embodies two essential values:
- Ambition, symbolizing the drive toward new industrial and commercial horizons
- Stability, reflecting the reliability and precision of Fassi equipment.
Discover this new identity in video
Because a picture is often worth a thousand words, we invite you to watch the video presentation of the Fassi Group’s manufacturing brands in France, Marrel and Forez Bennes 📽️
A new chapter is beginning, and we look forward to continuing to take on new challenges alongside you!
